Unlike many digital cameras, you won't want to separate this camera from its lens. Covering the crucial 28-300mm* range, and crafted from the highest standard Fujinon optics, this is a built-in lens that has been engineered to work perfectly with the camera's sensor technology. And the sensor technology is just as advanced – a nine million effective pixel Super CCD and Real Photo Processor combination that not only delivers on detail, but also the major image quality milestones: colour, low noise, dynamic range and sensitivity.

The S9500 Zoom's design allows you to do many things that you can't with a digital SLR. For instance, using the LCD to compose your image, rather than having to lift the camera to cover your eye. Using the zoom to reach virtually any of the major focal lengths, rather than having to change lenses and possibly see harmful dust enter the camera, not to mention missing the shot. Also, the mirror-free design allows you to enjoy the added functionality of a movie mode, which is something that SLRs cannot offer.

This camera is about a lot more than just nine million pixels. Super CCD technology has long been associated with class-leading performance in top-end digital cameras. Unlike generic image sensors, this system is developed and manufactured entirely in-house, and is performance only available from Fujifilm. First-rate colour reproduction, image sharpness, low noise and excellent tonal response. Never mind the pixels. Feel the picture quality.

Unlike interchangeable lenses, this one's fixed to the camera for ever. And that is a good thing – not only will the interior of the camera be protected from dust and the elements, but you also have an incredible zoom range at your disposal. Fujinon optics have an enviable reputation within the photography industry for their clarity and quality, and the lens on the S9500 Zoom lives up to the name. The 13 elements include one hybrid aspherical element, one glass moulded aspherical element, as well as ED glass. Furthermore, photography enthusiasts will like the manual twist barrel zoom control, as well as the manual focusing ring, both giving pinpoint control.
*35mm equivalent

Your shooting freedom is enhanced by the tilting 1.8" LCD monitor on the back of the camera. No longer will you be required to use guesswork when shooting above your head or from ground level – this LCD gives you the live image, so you can compose with ease. Given that you are not required to lift the camera to your eye, candid shots and street photography are also very easy.

People that use S9500 Zooms will not miss many shots. There is no agonising wait as a motor extends the lens (it is already in position), and the autofocus locks on to subjects with a speed that will make you think twice as to whether this really is not a DSLR. With its use of manual zoom ring, dials and buttons for important functions, the S9500 Zoom is designed for photographers who do not want their camera to get in the way of their photography.

Anyone who doesn't think that much of movie modes on digital cameras has not tried this one. Not only does it offer the top-level 30 fps VGA benchmark, but you can also use the zoom lens during recording, which is a special enhancement of this feature. With the massive onboard media storage, the S9500 Zoom offers extended movie potential, and is a valuable backup to the camera's still image capability.

• Real Photo Technology High-quality FUJINON Lens
  • High-quality, high-sensitive 5th-generation Super CCD HR
  • High-performance RP Processor
• 9.0 million effective pixels
• High picture-quality even at high sensitivity mode ISO setting: Auto/80/100/200/400/800/1600
  • High picture quality even under low light condition
  • Anti-blur mode by higher ISO sensitivity and faster shutter speed for surpressing blurring from camera shake or subject movement
  • Natural Light Mode for scenes where flash is undesirable or prohibited
• 21.4x total zoom
  • 10.7x optical
  • 2x digital
• Full manual functions Exposure: P/S/A/M
  • AF Assist Illuminator further effective under very low light condition
• Tiltable LCD monitor
• Dual media slots (xD-Picture Card and CF/Microdrive™)
  • CF / Microdrive™ Compatibility
• Movie recording
  • VGA, 30 frames/sec., with monaural sound